Brand is necessity in Business strategies-
Brand Management.
A Brand is
much more than Names to identify your business. It creates identification that
customers can associate business and their attributes. A brand includes anything
from a choice of logo, sound, font etc. Brand
management is very important for developing business because brand ideally positive
if it’s not company will try to re-brand itself so, that’s why managing of brand
is necessary. Brand identifies the company’s ethics. It tells the story of company’s
history and their products.
Branding
leads to be strong, if there is any drawback in managing the brand then
companies will think about re-branding. They think brand is very precious for
our business.
When we talk
about Brand Management, first question arises
1. What is Brand?
2. Why Brand is Important?
Ans1:- It describes identifying mark
burned or a type of product manufactured by a particular company under a
particular name.
Ans2:- The importance of Brand is building
up the audience and tells them about company’s story.
Brand
usually carries a logo or trade mark by which it is recognized. Shoppers can
easily identify the product quality by brand name.
Ø Now we talk about re-branding
Firstly, what
is re-branding?
Re-branding is a marketing strategy in which a new name, term, symbol, design or
combination. It also plays an important role in brand management.
Sometimes Re-branding is important because:-
Ø Because of Audience is changing.
Ø Because of competition increases.
It is
important to managing Brand and their promotions. There are many brand management services in Chandigarh
which provides whole management of brand, name and development of your
Business.
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