Magazines and newspapers: -The very famous classified
section of newspapers and the glossy section of the magazines is a very basic
method used by various firms to promote their business or put up any
advertisement offline.
Radio
Radio and broadcast media is yet another way to
promote and advertise ones business. National radios can be a little expensive,
so one can start with local media stations so as to advertise. It helps reach
masses through this media and a great leap towards offline promotions. Like example
of 94.3 my FM is a famous mode of
offline brand promotions in Chandigarh
Televisions
One of the most widely used way that helps
reach mass audience. Probably the most expensive as well, promotions through
television can be really expensive and generally big brands and business afford
this type of advertisement, it being the most convenient method of promotion.
Brands
Brands like Nike, that displays the best brand
for fitness clothes and shoes or Biba that gives an amazing range and ensures
good quality suits for ladies are in itself a promotion. A brand is highlighted
the way it has to come up in the market and promote its business.
Word of mouth
The easiest yet effective tool is word of
mouth; ways to promote and upgrade ones business by telling about it is how you
share the purpose of your business. Dropping your business cards and telling
everyone possible that you meet is yet another important tool to promote
offline business.
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